LOADING

Rodney Malone

Independent consultant, coach and executive coach

About me

A successful marketing plan relies heavily on the pulling-power of advertising copy. Writing result-oriented ad copy is difficult, as it must appeal to, entice, and convince consumers to take action. There is no magic formula to write perfect ad copy; it is based on a number of factors, including ad placement, demographic, even the consumer’s mood when they see your ad. 

So how is any writer supposed to pen a stunning piece of advertising copy — copy that sizzles and sells? The following tips will jumpstart your creative thinking and help you write a better ad.

Consumers are inundated with ads, so it’s vital that your ad catches the eye and immediately grabs interest. You could do this with a headline or slogan (such as VW’s “Drivers Wanted” campaign), color or layout (Target’s new colorful, simple ads are a testimony to this) or illustration (such as the Red Bull characters or Zoloft’s depressed ball and his ladybug friend).

Rodney Malone

Speaker's events

Day 2
  —  
11:00 am

Prototyping a mobile app in Webflow

Grabbing the consumer’s attention isn’t enough; you have to keep that attention for at least a few seconds.

Day 1
  —  
10:00 am

Triggers & animations

Grabbing the consumer’s attention isn’t enough; you have to keep that attention for at least a few seconds.

$49

Early price.
Only 138 tickets left.

Come Join Us!

Join over 1000 professionals and learn more about amazing Webflow possibilities

Make an Appointment
amazing people

Other Speakers

VIEW PROFILE
Alice Carter

Creative director at Marco Interactive

Russia
VIEW PROFILE
Matthew Spencer

Founder of the entrepreneurial organization EO.

France
VIEW PROFILE
Eula Rios

International expert in the field of branding

England
VIEW PROFILE
Rodney Malone

Independent consultant, coach and executive coach

Indonesia
VIEW PROFILE
Dean Conner

Scientist and writer in business and management, academician.

USA
See All Speakers