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Consumers are inundated with ads, so it’s vital that your ad catches the eye and immediately grabs interest. You could do this with a headline or slogan (such as VW’s “Drivers Wanted” campaign), color or layout (Target’s new colorful, simple ads are a testimony to this) or illustration (such as the Red Bull characters or Zoloft’s depressed ball and his ladybug friend). Promises Credible Benefit: To feel compelled by an ad, the consumer must stand.
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Grabbing the consumer’s attention isn’t enough; you have to keep that attention for at least a few seconds.
Grabbing the consumer’s attention isn’t enough; you have to keep that attention for at least a few seconds.
Grabbing the consumer’s attention isn’t enough; you have to keep that attention for at least a few seconds.
Grabbing the consumer’s attention isn’t enough; you have to keep that attention for at least a few seconds.
